Shutterfly S Photographic Vision
While some CEOs might have angled to be acquired by another company at that point, I couldn’t resist the idea of facing adversity head-on. We were embarking on the journey to build a trusted lifestyle brand. My early insight was that Shutterfly wasn’t just an online photo service churning out four-by-six prints—we were really in the relationship business. People have an intrinsic desire for social expression: to capture and share their experiences, to relive special moments and to communicate their memories....